Diet Coaching Creates Permanent Weight Loss for the Clinically Obese

If you’re clinically obese, you’ve probably tried almost everything you can to lose weight. Chances are that you’ve even lost weight with the help of hypnosis, starvation diets, counting carbohydrates or some other miracle weight loss secret that really did help you shed the lbs – only to put it back on, usually with a few bonus pounds added in. Scientists have identified many reasons why you may have trouble losing weight and they’ve come to one conclusion: diet coaching creates permanent weight loss, even for the clinically obese. Here are a few of the other things that scientists have learned from research into the causes of obesity.

Sugar Addiction Is Real

Many people joke about being addicted to sugar, but recent research suggests that sugar addiction is more than the punch line to a joke. In several studies at well-known teaching hospitals and universities, doctors and researchers have studied the effects of sugar on the brain and on the behavior of rats and mice. What they found surprised even those who expected to find evidence that sugar changes the way our bodies work. Rats fed a diet of sugared water, which contains a lot of calories and almost no nutritional value, would choose the sugared water even when offered more nutritious foods to eat. In fact, they’d ignore healthy foods that had formerly been preferred food in favor of filling up on the empty calories. Given the choice of working to get a sugary treat or eating “free” nutritious food, they would invariably choose to work harder in order to get their fix of addictive sugar.

What does that mean for humans?

In a world where most processed foods contain sugar in the form or sucrose, fructose or high fructose corn syrup, it’s almost impossible to avoid sugar in one or another of its forms. It means that since just 100 years ago, Americans have increased their typical sugar consumption nearly 20 fold – often without even realizing it.

Avoiding sugar is difficult, but it’s possible with the help and support of diet coaching. A diet coach can help you by providing you tools you need to combat addiction. Diet coaching creates permanent weight loss by helping those who are obese and clinically obese combat addiction in the same ways that those addicted to other substances become substance-free. If you’ve struggled with weight loss unsuccessfully, isn’t it time you got the help you need to take off weight permanently? Turn to diet coaching for safe, permanent weight loss.