Diet Coaching Creates Permanent Weight Loss for the Clinically Obese

If you’re clinically obese, you’ve probably tried almost everything you can to lose weight. Chances are that you’ve even lost weight with the help of hypnosis, starvation diets, counting carbohydrates or some other miracle weight loss secret that really did help you shed the lbs – only to put it back on, usually with a few bonus pounds added in. Scientists have identified many reasons why you may have trouble losing weight and they’ve come to one conclusion: diet coaching creates permanent weight loss, even for the clinically obese. Here are a few of the other things that scientists have learned from research into the causes of obesity.

Sugar Addiction Is Real

Many people joke about being addicted to sugar, but recent research suggests that sugar addiction is more than the punch line to a joke. In several studies at well-known teaching hospitals and universities, doctors and researchers have studied the effects of sugar on the brain and on the behavior of rats and mice. What they found surprised even those who expected to find evidence that sugar changes the way our bodies work. Rats fed a diet of sugared water, which contains a lot of calories and almost no nutritional value, would choose the sugared water even when offered more nutritious foods to eat. In fact, they’d ignore healthy foods that had formerly been preferred food in favor of filling up on the empty calories. Given the choice of working to get a sugary treat or eating “free” nutritious food, they would invariably choose to work harder in order to get their fix of addictive sugar.

What does that mean for humans?

In a world where most processed foods contain sugar in the form or sucrose, fructose or high fructose corn syrup, it’s almost impossible to avoid sugar in one or another of its forms. It means that since just 100 years ago, Americans have increased their typical sugar consumption nearly 20 fold – often without even realizing it.

Avoiding sugar is difficult, but it’s possible with the help and support of diet coaching. A diet coach can help you by providing you tools you need to combat addiction. Diet coaching creates permanent weight loss by helping those who are obese and clinically obese combat addiction in the same ways that those addicted to other substances become substance-free. If you’ve struggled with weight loss unsuccessfully, isn’t it time you got the help you need to take off weight permanently? Turn to diet coaching for safe, permanent weight loss.

Diet Coaching Creates Permanent Weight Loss Even in Those Who Have Failed Before

If you’ve tried and tried to lose weight with little lasting success, it may be that you haven’t had the right support. Science has learned that diet coaching creates permanent weight loss, no matter how many times you’ve tried and failed to lose weight in the past. In fact, science has found some very interesting facts about weight loss that explain why you and so many others have trouble losing lbs and keeping them off.

Sugar Addiction

Sugar cravings aren’t all in your head. Science strongly suggests, in fact, that those sugar cravings are an actual physical reality. Scientists at Princeton University have been studying sugar and sugar addiction for several years. In 2008, they discovered that rats fed given free access to sugar quickly developed addictive behaviors, including rejecting more nutritious foods in favor of bulking up on the sweet stuff. Sugar affects your appetite and skews your body’s natural hunger mechanism. It also skews the way your body deals with excess sugar.

When you take in more sugar than your body can use for immediate energy, your pancreas secretes insulin to break it down and store it as fat for later energy. Once your body has become sensitized to sugar, your body overproduces insulin making it nearly impossible to lose weight because you’re storing the excess sugar as fast as your body can manage it.

To make matters even worse, the same Princeton scientists found in a 2010 study that rats fed a high fructose corn syrup gained more weight than those eating sucrose, even when their overall calorie intake was the exact same. Fructose is one of the most pervasive ingredients in modern foods. Every time you eat food containing high fructose corn syrup, you reignite the cravings for sugar that keep you from losing weight.

Why Diet Coaching Creates Permanent Weight Loss

The best addiction programs provide support and coaching for those who are trying to fight addictions and cravings. Knowledgeable diet coaches are the support system a dieter needs to help fight sugar addiction and come out a winner – or, in this case, a loser.

Obviously, a good weight loss program also includes proper nutrition and healthy activity levels. Activity, good nutrition and diet coaching creates permanent weight loss even for those who are obese or clinically obese.

If you’re tired of fighting a losing battle, why not join a team that will help you win? The right diet coaching creates permanent weight loss – and don’t you deserve a little permanence in your life?